Actress, author, entrepreneur, and business mogul Gwyneth Paltrow has championed the art of clean, breezy California living, and no one does it quite like her. However, Paltrow's lifestyle brand, goop, makes it that much easier to dress, primp, and decorate like the tastemaker, and the company's latest collaboration is sure to inspire many an alfresco gathering, whether it's on a sunny California morning at Gwyneth's or a crisp and cozy evening at your own home on the East Coast.
Secret Garden is a new tableware collection in collaboration with Social Studies, an upscale party rentals company that Paltrow is an investor in, that launches today exclusively on Social-Studies.com, goop.com, and at goop Brentwood, the brand's permanent brick-and-mortar shop in L.A. The collection features a goop-exclusive floral print design with a contemporary feel that is suitable for any occasion and a full-place setting with vintage-inspired flatware and silver tapers, delicately embroidered napkins, mini vases to display fresh blooms, and other table essentials that can easily mix and match with what's currently in your party closet.
“From tableware and décor to cocktails and recipes, entertaining has always been a tentpole at goop,” says Shaun Kearney, goop’s chief design and merchandising officer. “We saw an opportunity here to create something our readers will love. [Social Studies founders] Amy Griffin and Jessica Latham have created a unique way to entertain without the hassle that sometimes comes with planning a gathering, and we loved the process of designing a collection and curating with them. We can’t wait to see all the different ways our people fete with our collection.”
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The Secret Garden collection is available both for purchase and rent online. Social Studies's mission is to make hosting easier, less stressful, and more a part of our everyday lives, so renting is an excellent option for those living in small spaces or who don't need to stock up on another set of tableware but want a fresh look for their next gathering. All you have to do is order, set your table, and pack it up after your gorgeous affair! The beauty of this collection is that every piece can be purchased, so if you fall in love with the dinner plates while renting them from Social Studies, they can earn a spot in your hosting rotation for good. This limited-edition collection won't last long, so make sure to shop while you can as we return to the joys of in-person hosting once again.
Lauren Wicks is a Birmingham-based writer covering design trends, must-have products, travel inspiration, and entertaining. She’s obsessed with globally inspired textiles, hosting dinner parties, and French cocktails.
